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Tika Bhandari discusses cover crops and cultural vegetable production on her plot at Global Greens Farm in West Des Moines, Iowa.

Iowa NRCS Outreach

Iowa NRCS Outreach Program

Outreach is defined as a way of conducting business to ensure that underserved individuals & groups are made aware of, understand, and have a working knowledge of USDA programs & services. Emphasis is placed on reaching specific groups because we know that they have been historically underserved.  NRCS’ traditional assistance methods have not always been successful with some customer groups, so new and innovative methods are needed.

Outreach includes identifying underserved customers and developing outreach strategies to serve them.  This includes communicating with customers so they can assist in identifying barriers to opportunities. The strategies can be developed to remove barriers or work more effectively with them.

Effective outreach requires a different and more flexible approach: listening first and then matching NRCS’ message to the customer. It means communicating in new ways to new audiences to get our message to customers who are culturally and racially diverse, urban and rural. Success is determined differently, by the relationships that are developed as well as the conservation assistance provided. 


Find Your Local Service Center

USDA Service Centers are locations where you can connect with Farm Service Agency, Natural Resources Conservation Service, or Rural Development employees for your business needs. Enter your state and county below to find your local service center and agency offices. If this locator does not work in your browser, please visit