Iowa Learning Farms will host a webinar about how to better engage non-operator landowners in natural resources conservation on Wednesday, March 21 at 12:00 p.m. Tune in to this webinar to learn more about tools that are available to provide your land with a conservation check-up.
Conservation Connect, managed by Agren, has initiated direct marketing campaigns to non-operator landowners to build awareness and encourage implementation of conservation practices. Since 2006, Agren has launched several pilot outreach projects across the United States to engage non-operator landowners in conversations about conservation practice implementation on their land. The outreach campaign includes the “Your Land Report Card” assessment.
“Report cards are a great tool to use with non-operator landowners who want a check-up, but don’t have the understanding or ability to understand all the detailed metrics,” said Amy Dreith, Marketing Manager for Agren. “It is imperative to demonstrate that there is a problem before there’s interest in a solution.”
The report cards provide a simple way to gauge land’s performance and serve as a conversation starter between the tenant and landowner. Tom Buman, Chief Executive Officer of Agren, and Amy Dreith, Marketing Manager, will co-present about outreach strategies that Agren has used to engage non-operator landowners in natural resources conservation.