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Social Sciences Team Publications

The People, Partnerships and Communities series provide guidance to the conservation partnership about how to effectively work with people and communities. Each information sheet covers one topic and answers 5 questions about that topic: Why is the topic important? Who benefits from the information? When is the information useful? How do you apply the information? Where do you go to get more information? Go To PPCs table.

Technical reports provide more technical, scientific coverage of natural resource topics than the PPC series. They cover social science topics in more depth, with more analysis. Go To Tech reports table.

The Marketing Guidebooks were produced by the National Association of Conservation Districts, in cooperation with the Institute. They help conservation districts and conservation offices market natural resources conservation and build better conservation programs. Go To Marketing table.

Product and Program Brochures include flyers, brochures, and handouts that we make available at public meetings. Go To Brochures table.

Miscellaneous publications don't fit any of the three niches explained above. They include position descriptions and "non-official" writings. Go To Miscellaneous publications table.

People, Partnerships and Communities Series

These documents require Adobe Acrobat Document Adobe Acrobat . Note: Many of the pdf files have old addresses

ID Title Description
PPC 001 Focus Groups (PDF 70 KB)  Explains the use of focus groups to obtain commuinty perspectives on conservation 
PPC 002 Reading the Land (PDF 127 KB) Explains how to include historical information about farms in conservation plans
PPC 003 Looking Good on TV (PDF 43 KB) Provides insights how to capitalize on broadcast media opportunities
PPC 004 Alternative Dispute Resolution (PDF 66 KB) Provides guidance on methods for resolving environmental conflicts
PPC 005 Running Effective Meetings (PDF 30 KB) Explains how to run meetings so that you achieve your goals and get everyone to participate
PPC 006 Listening Skills (PDF 47 KB) Explains how to listen better in order to enhance your conservation actions
PPC 007 The Adoption and Diffusion of Conservation Technologies (PDF 63 KB) Introduces the reader to the basic concepts of how people adopt new ideas and methods and gives suggestions on how to use those ideas in day-to-day conservation work
PPC 009 How to Improve Diversity on Your Team (PDF 683 KB) Explains how to improve workplace diversity
PPC 010 Running Public Meetings (PDF 54 KB) Gives the crucial steps you need to follow when running a meeting that is open to the public
PPC 011 Prioritizing Issues or Concerns: Using the Paired Comparison Technique (PDF 81 KB) Explains one technique for prioritizing issues in a group setting
PPC 012 Conflict Management (PDF 72 KB) Provides methods and tips to more effectively manage and resolve conflicts
PPC 013 Dealing with Difficult People (PDF 39 KB) Provides tips on how to deal effectively with difficult people so that tension is diffused and smooth interaction is attained
PPC 014 Designing Surveys for Conservation Activities (PDF 48 KB) Provides tips on gathering information from the conservation partnership through the use of surveys
PPC 015 Marketing (PDF 190 KB) Explains how to develop a marketing plan
PPC 016 Managing Change and Transition (PDF 64 KB) Discusses techniques for managing transitions in three major categories: 'endings', the 'neutral zones', and 'beginnings'
PPC 017 Requesting and Preparing for a Meeting with a Community Leader (PDF 76 KB) Provides tips on how to request a meeting, prepare for it, and succeed in conducting a mutually beneficial meeting for both the leader and yourself
PPC 018 Understanding Non-Profit Organizations (PDF 81 KB) Explains some aspects of non-profit organizations that help to develop better conservation partnerships
PPC 019 Creating Effective Relationships with the Media (PDF 81 KB)  Provides tips and methods for developing more effective relationships with today's media
PPC 020 Developing and Maintaining a Network (PDF 96 KB) Explains how networking works
PPC 021 Understanding Community Power Structures (PDF 37 KB) Explains how a basic understanding of social power and power actors can enhance conservation initiatives
PPC 022 Defining Communities: An Issue Based Approach (PDF 98 KB) Provides brief ideas on useful ways to think of "communities" during planning, and also introduces one method for defining "communities of interest."
PPC 023 Human Aspects of the Conservation Planning Environment (PDF 70 KB) Integrates natural and human factors in the planning process
PPC 024 Conducting "Rapid Resource Appraisals" of Watersheds (PDF 56 KB) Provides an explanation of a useful technique to "jump start" conservation planning
PPC 025 Workgroup (PDF 178 KB) Creating a local workgroup is an effective way to identify community issues
PPC 026 Working With People of Different Cultures (PDF 425 KB) Explains how to improve cross-cultural communications
PPC 027 Delivering Effective Presentations (PDF 111 KB) Provides an introduction into the art of giving presentations in order to more effectively deliver conservation
PPC 028 Stress Management  (PDF 65 KB) Gives pointers for dealing with stress
PPC 029 Social and Physical Aspects of Meetings and Conferences (PDF 250 KB)  Helps you coordinate and enhance the interaction of the social and physical aspects of meetings and conferences with the goal of conducting more effective meetings
PPC 030 Public Involvement (PDF 184 KB) Strengthening public involvement helps planners ensure that everyone is represented in planning process
PPC 032 Situational Analysis (PDF 189 KB) Explains how conducting a situational analysis can aid in discovering the needs of stakeholders
PPC 040 Social and Professional Skills to Be Effective With Small Farmers (PDF 205 KB) Provides guidance on the skills needed to work successfully with small farmers
PPC 041 Barriers and Strategies for Small Scale (PDF 739 KB) Producers Provides guidance on overcoming barriers the conservationist may encounter when working with small scale producers
PPC 042 Gaining Trust With Small Farmers (PDF 27 KB) Provides the skills necessary to gain and hold the trust of small farmers so that you may increase the adoption rate of conservation
PPC 043 Working With Community Leaders (PDF 1602 KB) Provides the basic skills needed to identify and develop working relationships with community leaders
PPC 044 Social Profile (PDF 385 KB) Provides information on developing a social profile of a community and using that information to increase conservation participation rates

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Technical Reports


ID Title Description
T 001  Brant, 2001 (PDF 68 KB) Voluntary and Regulatory Approaches, What is Necessary in Conservation Today? 
T 002  Bradford, 2001 (PDF 57 KB)

Environmental Justice: Perceptions of Issues, Awareness, and Assistance 
T 002a Bradford, 2001  (PDF 14 KB)

Microsoft Word Version (32 KB)
Environmental Justice Executive Summary Report 
T 003  Johnson and Clearfield, 1997 (PDF 40 KB) An Assessment of Sociocultural Factors Influenced by the Implementation of the Moloka`i Agricultural Community (MAC) Project, Moloka`i, Maui County, Hawai`i 
T 003a Johnson and Clearfield, 1997  (HTML Version) Executive Summary of Moloka'i Report 
T 004  Toupal and Johnson, 1997  (PDF 114 KB) Conservation Partnerships: Indicators of Success 
T 005  Rendziak, 1998 (PDF 9 KB)

Microsoft Word Version (20 KB)
Definitions Of Key Outreach 
T 006  Brant, 1996 (PDF 42 KB)

Microsoft Word Version (28 KB)
Empowerment in NRCS: What Works! 
T 007  Clearfield, Bradford, and Thompson, 1997 (PDF 22 KB)

Microsoft Word Version (27 KB)
EQIP Funding for Historically Underserved Individuals and Groups 
T 008  NRCS, Council for Food and Agricultural Research, and University of Illinois Extension, 1998 (PDF 883 KB) Grass Roots Planning - Local Solutions for Global Issues: The Otter Lake Story 
T 009  NRCS, Council for Food and Agricultural Research, and University of Illinois Extension, 1998 (PDF 1049 KB) Grass Roots Planning - Local Solutions for Global Issues: Hard Rain, Hard Choices 
T 012  Bradford, Kenyon, Lyons, and Wims, 1998 (PDF 35 KB)

Microsoft Word Version (50 KB)
Scientific and Technical Cooperation Program - International Travel Report - Northern Province of South Africa 
T 013  Brant, 1998  (PDF 1201 KB) Social Factors Influencing Implementation of Programs 
T 014  Clearfield and Osgood, 1986 (PDF 46 KB)

Microsoft Word Version (55 KB)
Sociological Aspects of the Adoption of Conservation Practices 
T 015  Wallace and Clearfield, 1997 (PDF 34 KB)

Microsoft Word Version (60 KB)
Stewardship, Spirituality and Natural Resources Conservation, A Short History 
T 016  Marketing Horizons Inc., 1997 (PDF 67 KB)

Microsoft Word Version (60 KB)
Talking Conservation: What we say/What the public hears, Communications Research, Focus Group Report 
T 016a Marketing Horizons Inc., 1997 (HTML Version) Highlights the results of a study that determines whether messages developed by the Conservation Partnership are understood by the general public
T 017  Wallace, Clearfield, and Koppenaal, 1998 (PDF 98 KB) Women in Agriculture: Changing Roles and Current Outreach Techniques 
T 018  Christensen and Grajales-Hall, 1997 (PDF 83 KB)

Microsoft Word Version (89 KB)
Working With Asian and Hispanic Limited Resource Farmers and Ranchers 
T 019  Molnar, Bitto, and Brant, 2001 
Microsoft Word Version (84 KB)
Core Conservation Practices: Adoption Barriers Perceived by Small and Limited Resource Farmers 
T 020  Clearfield, 2002 Microsoft Word Version (72 KB) Adding Up Social Capital: An Investment in Communities 
T 022  Brant, 2002 (PDF 417 KB) Adoption of Conservation buffers: Barriers and Strategies 
T 023  USDA-NRCS, 1984 Microsoft Word Version (341 KB) National Social Sciences Manual 
T 025  Brant, 2003 (PDF 836 KB)

Microsoft Word Version (131 KB)
Barriers and Strategies Influencing the Adoption of Nutrient Management Practices 
T 027  Clearfield, 2004 (PDF )

Microsoft Excel Version
Guide for Estimating Participation In Conservation Programs and Projects 
T 030  Johnson, 2007 (PDF ) Using Social Sciences Information in Rapid Watershed Assessments 

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Marketing Workbooks and Guidebooks

(Authors: NACD, NRCS, and NASCA) Some of these documents require Microsoft Word DocumentWord .


ID Title Description
M 001  Marketing for Success Microsoft Word Version (238 KB) This is the main workbook in this series of marketing publications. The workbook divides marketing into 7 phases: issues, alliances, customers, customer needs, goals, marketing plan, and evaluation. It explains each phase and provides sample worksheets, exercises, tips, and short case studies. By using this workbook and the associated guidebooks, a participant can develop his/her marketing plan for the major issue in their workplace. 
M 002  Reaching Out to Minority Farmers Microsoft Word Version (40 KB) This guidebook explains some techniques for extending conservation programs to minority groups. It also makes recommendations for building productive working relationships with these groups.
M 003  Environmental Justice Executive Summary Report Microsoft Word Version (71 KB) This guidebook explains several techniques which are useful for collecting information from customers or other groups of people
M 004  Media Relations Microsoft Word Version (29 KB) This guide provides instructions to help you make effective use of the media in your area to promote the conservation goals of the partnership. 
M 005  Conflict Management Microsoft Word Version (29 KB) This guide covers techniques for managing and resolving conflict situations 
M 006  Leadership Identification and Group Dynamics Microsoft Word Version (29 KB) This guidebook provides two useful skills: (1) how to identify community leaders who are likely to get involved in promoting the goals of the conservation partnership and (2) how to be an effective facilitator or team member in small groups. 
M 007  Building Alliances Microsoft Word Version (40 KB) This guidebook explains the steps for creating an alliance (network, coalition, partnership, or other cooperative effort for promoting conservation) to promote conservation goals. 
M 008  Guide to Using Direct Mail (PDF 176 KB) This guidebook explains the importance of direct mail when communicating with farmers who often live in remote areas and whose work hours and work location makes easy access difficult. 

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Product and Program Brochures


Some of these documents require Microsoft Word  or Adobe Acrobat. 

ID Title Description
PB 003  Developing Your Skills to Involve Communities in Implementing Locally Led Conservation PDF (607 KB) Lists the training modules available in this training program 


Miscellaneous Publications


ID Title Description
MI 001  Social Science Coordinator's Position Description PDF (17 KB) Contains the job performance elements that can be added to coordinator's job descriptions 

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