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The X Factor


EarthX, the largest annual environmental exhibition and programming initiative in the world, recently hosted more than 250 speakers, 900 exhibitors and over 100,000 attendees at its Fair Park location in Dallas. The world’s largest eco-expo started as Earth Day Texas in 2011 and has grown substantially since its inception, and now has a new name, EarthX, to reflect the event’s worldwide impact.

The 2018 EarthX was held Friday through Sunday, April 20-22, at Fair Park with topics ranging from home, health, technology and conservation. The event is dedicated to positively influencing the way Texans live, work and play. The event and its exhibitors seek to raise environmental awareness during the free three-day event.

NRCS Texas had an indoor booth where employees talked to visitors about the agency’s mission and how they help landowners help the land, including applying sustainability practices. Outdoors they set up a rainfall simulator trailer to visually demonstrate how rainfall either infiltrates or runs off soil, depending on the managing system on the surface. They also had an inflatable soil tunnel for visitors to walk through and learn about soil properties and the importance of soil health. NRCS was one of the founding exhibitors and supporters of the event since it started in 2011.

The EarthX Expo features a wide range of earth-friendly activities for all to enjoy such as interactive scavenger hunts, an Outdoor Adventure Zone including scuba diving and tree climbing, film, virtual reality, Goat Yoga, EarthxSolar, Tiny Homes showcase, education competitions, a Green Auto Show and more. As part of the Expo, EarthxFilm presented more than 60 feature movies and short documentaries at screenings and events across Dallas, culminating at EarthX. The Interactive Zone took visitors on journeys into space, beneath the oceans and on treks into the jungles of Africa through virtual and mixed reality experiences. A line up of bands in the amphitheater area created a festive atmosphere.

The X Factor, By Dee Ann Littlefield, NRCS Public Affairs Specialist (2018, May)