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NCSS Visual Identity

A new National Cooperative Soil Survey (NCSS) logo was created in 2011 by graphic artist Sarah Odgers, who at the time was an employee of the National Soil Survey Center - Geospatial Research Unit at West Virginia University in Morgantown, WV. Approved in 2017, the logo is now the official visual identity for the NCSS.

NCSS primary logo.









The new National Cooperative Soil Survey logo consists of two elements: the soil profile and the NCSS wordmark. Both elements have been designed to provide a new, modern logo that can be used in various formats.

Five different configurations are provided for your convenience.

NCSS logo configurations.
















Additionally, each configuration is rendered in five different color schemes to accommodate various applications.

NCSS logo variations.













 

Proper usage of these logos is described in this Visual Standards Guide (PDF; 3.92 MB).

All versions of the logo are available for download here.

1. Primary

  • Full color (This is the preferred logo; PNG; 80 KB)
  • Reverse full color (Use when logo must appear on a dark background; PNG; 67 KB)
  • Grayscale (PNG; 71 KB)
  • Black (Use when full color printing is not available; PNG; 84 KB)
  • White (Use when logo must appear on a dark background; PNG; 66 KB)

2. Horizontal

  • Full color (This is the preferred logo; PNG; 80 KB)
  • Reverse full color (Use when logo must appear on a dark background; PNG; 75 KB)
  • Grayscale (PNG; 79 KB)
  • Black (Use when full color printing is not available; PNG; 79 KB)
  • White (Use when logo must appear on a dark background; PNG; 74 KB)

3. Acronym

  • Full color (This is the preferred logo; PNG; 70 KB)
  • Reverse full color (Use when logo must appear on a dark background; PNG; 65 KB)
  • Grayscale (PNG; 69 KB)
  • Black (Use when full color printing is not available; PNG; 70 KB)
  • White (Use when logo must appear on a dark background; PNG; 64 KB)

4. Stacked

  • Full color (This is the preferred logo; PNG; 84 KB)
  • Reverse full color (Use when logo must appear on a dark background; PNG; )
  • Grayscale (PNG; 84 KB)
  • Black (Use when full color printing is not available; PNG; 84 KB)
  • White (Use when logo must appear on a dark background; PNG; 79 KB)

5. Vertical

  • Full color (This is the preferred logo; PNG; 58 KB)
  • Reverse full color (Use when logo must appear on a dark background; PNG; 56 KB)
  • Grayscale (PNG; 58 KB)
  • Black (Use when full color printing is not available; PNG; 58 KB)
  • White (Use when logo must appear on a dark background; PNG; 55 KB)