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#Fridaysonthefarm: Seminole Pride Markets Success

#Fridaysonthefarm: Seminole Web HeaderStory and photos by Renee Bodine, NRCS Florida

Each Friday, meet farmers, producers and landowners through our #Fridaysonthefarm stories. Visit local farms, ranches, forests and resource areas where NRCS and partners help people help the land.  CLICK HERE to view all #Fridaysonthefarmstories.

In this #Fridaysonthefarm, we’re going on a round up with the Seminole Tribe on the Brighton Reservation in Florida where history and tradition drive a new business model.

#Fridaysonthefarm: Seminole Web Map


First Cowboys

For a member of the Seminole Tribe, being a rancher isn’t what you do, it’s who you are.

Every Seminole owns cattle, and the herd is praised in traditional ceremonies and songs. Until recently, most children grew up riding horses as soon as they could walk and participated in 4-H. Calf ropers and bull riders were their heroes.

#Fridaysonthefarm: Seminole Web Photo 2

A cowboy's morning starts early. Around 4 a.m. Justin Hipp saddles up for the day's work. Right, Hipp rides out to round up and separate the calves from their mothers to be vaccinated for diseases prevalent in Florida. Each is tagged with an electronic identification chip that stores its weight, diet and medical history so they are traceable as Seminole cattle.

Native Americans were the nation’s first cowboys. When the Spanish unloaded cattle onto American soil in the 1500s, the Seminole’s ancestors were there. For the next 300 years the tribe bred and managed vast herds in Florida, often protecting them from rustling settlers. Then the US Indian Removal Act caused three wars and drove the Seminoles into the Everglades to hide. Although the tribe earned the title of the “Unconquered” for not signing a treaty with the US, 50 years of fighting took a toll on the members and herd. “During the wars, we survived because cattle were our mobile food source and allowed us to evade the enemy,” said Alex Johns, the Seminole Tribe’s natural resource director.


“To understand the Seminole cattle business is to know the history of the tribe.” said Johns.

After the Brighton Seminole Reservation was established in the late 1930s, a few hundred cattle were donated to establish a new herd. In the 1950s, the tribe created a cattle cooperative and wrote a cattle raising agreement, which is a management plan with bylaws and protocol that is still used today. “When the government was going to disband the tribe, the Seminoles sold some cattle to pay for a trip to Washington, DC to learn how to become federally recognized. When officials asked if the visiting tribal members had a constitution, they presented their cattle-raising agreement. 

#Fridaysonthefarm: Seminole Web Photo 4
Adam Turtle gallops toward a roped cow. 

“The plan became the basis of the Seminole constitution,” said Johns. In 1957, the Seminoles became a federally recognized tribe with a modern cattle operation. The tribe persisted and today Johns manages a 12,000-head herd on behalf of the tribe’s 4,000 members. Sixty-seven tribal members and their families participate in a cooperative and raise 5,000 head. Every cattle-producing member of the Seminole Tribe signs a cattle-raising agreement.

Seminole Pride

The Seminoles are recognized as leaders in the cattle business, according to the National Cattlemen’s Association.
Alex Johns oversees the labor, pastures, marketing, shipping and logistics. The majority of the cattle are on Brighton and Big Cypress reservations. Brangus cows comprise the herd, a cross between Brahman cows that are heat tolerant and Angus cows that have superior carcass quality.

The tribe has worked with NRCS since the early 1980s. NRCS has given technical and financial assistance to build fencing for pasture management, install solar pumps, troughs and pipeline and to control invasive species. Since the 2014 Farm Bill to January, 2017 the Seminoles have enrolled 21,062 acres in conservation practices. "The Tribe has always been sustainable--never taking from the land what it couldn't stand," Johns said.

Johns has always adopted the latest technologies, using genetics to improve calf quality and tagging each animal with electronic identification chips that store the calf’s weight, diet and medical history so they are traceable as Seminole cattle. The techniques have paid off; the tribe’s Brangus cows are bigger and produce more beef per acre sustainably.

#Fridaysonthefarm: Seminole Web Photo 5

During a lunch break from driving cattle, Morgan Yates, 14, leads the horses to a nearby lake with the cur dogs following. Morgan Yates belongs to 4-H and is an award-winning barrel rider.

As they saw the improvements in the herd, Johns and a progressive board of directors hatched a dream 13 years ago to launch the tribe’s own brand of beef. “At the time Florida beef had a reputation for bad quality--nobody thought we could do it,” Johns said. But they started working on it, collecting data and conducting focus groups. It was a big learning curve and they made a lot of mistakes, but in 2013 Seminole Pride™ beef was introduced. Seminole Pride™ is from cattle born, fed and raised in Florida. It is the first beef to be marketed as “Fresh from Florida.”

Now the challenge is to meet the demand as the product gains a following. Johns is expanding Seminole Pride™ into Georgia and looking into how he can replicate the model for other tribes.


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