Walt Douglas in National Commercial
South Carolina’s State Conservationist Stars in National Commercial
30-second Spot Filmed in Lexington and Horry Counties
Columbia, SC, May 9, 2006—Lights, camera, action! USDA-Natural Resources Conservation Service (NRCS) State Conservationist Walt Douglas got used to hearing those words during the filming of a national commercial for U.S. Office of Personnel Management (OPM). In early 2006, OPM contacted Douglas about starring in one of four commercials designed to combat the “federal retirement tsunami.” The ad campaign was officially launched in Washington, DC, at the National Press Club on May 1, 2006. The event aired live on CSPAN where OPM Director Linda Springer explained the campaign and recognized the four stars from different federal agencies that were selected to appear in the spots.
“This campaign helps raise the awareness of potential employees around the country of the exciting and rewarding careers they can find in the federal government,” explained Springer. At the press conference, reporters from the Washington Post posed questions, and the event was also broadcast live on CSPAN. Douglas, along with the other commercial stars, was thanked for the time and energy devoted to filming the spots. The commercial, featuring Douglas and highlighting the work of NRCS, was filmed in Horry and Lexington Counties in South Carolina.
A professional film crew from Wilmington, North Carolina, was hired to film the 30-second commercial which highlights the work of the USDA-Natural Resources Conservation Service. Douglas leads the agency in South Carolina and oversees 150 employees throughout the state who help farmers and landowners protect soil and water resources. “I had no idea that this commercial would be aired nationally while we were filming it,” said Douglas. “It wasn’t until I was invited to Washington, DC, for the OPM press conference and saw all the reporters and television cameras that I realized what a big deal it was. I am honored to have been a part of this campaign, and proud that South Carolina is featured so that others around the nation can see our beautiful state.”
The spots will soon begin airing throughout the nation. For more information, contact USDA-NRCS South Carolina Public Affairs Specialist Amy Maxwell at (803) 765-5402 firstname.lastname@example.org.
View the Commercial Here
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