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Oklahoma Featured in NRCS National Campaign

Oklahoma Featured in NRCS National Campaign to Spotlight Conservation Heroes

Frank and June Austin receive portrait from State Conservationist Ron Hilliard at OACD meeting.
Oklahoma State Conservationist Ron Hilliard (right) presents a token of appreciation to Frank Austin and his wife, June, for their conservation efforts in Oklahoma. The Austins were one of eight NRCS customers chosen from across the nation to be featured in NRCS’ new national marketing campaign.


Frank Austin has been the owner and operator of ranch and farm property since 1950. He has worked with the NRCS to address his main management concerns of controlling water and wind erosion on cropland, as well as maintaining soil structure and fertility.


The new “Conservation…Our Purpose. Our Passion.” campaign will feature the Austin's inspiring story, along with photographs on display booths, banner stands, handouts, power point presentations, and other templates and tools.

The Austin family of Geary, Oklahoma was among eight, nationally featured customers, who were chosen to represent diversity of geography, culture, conservation practices and products, represent a cross-section of our landowner-partners nationwide as part of a new national conservation campaign launched by the USDA-Natural Resources Conservation Service (NRCS).

This campaign, entitled “Conservation…Our Purpose. Our Passion.” is designed to tell the NRCS story through the conservation successes of landowners, partners, and agency employees.

Frank Austin and his wife, June, operate Canyon View Farms, located south of Geary, Oklahoma, in Canadian County. Their 1,240 acre operation consists of 140 acres of cropland and 1,100 of grassland. Frank Austin operates his farm/ranch on a simple philosophy when it comes to conservation: he wants to leave the land in better shape than when he found it.

“The Austins are excellent examples of Oklahoma land stewards that share our passion for conservation and caring for the land,” says Ron Hilliard, state conservationist for NRCS, Stillwater, Oklahoma. “We are proud of the positive message they have to offer in this national campaign."

“The stories of these families, and the many to follow, demonstrate a commitment to conservation by voluntarily taking conservation actions that yield invaluable public benefits, such as clean air and water, healthy soil, and improved wildlife habitat,” Hilliard continues.

Producers featured in the NRCS national campaign are being honored for their significant conservation achievements. They hail from Connecticut, Florida, Hawaii, North Dakota, Ohio, Oklahoma, Oregon, and Washington State.

The eight nationally-featured producers and their families are just a few of the conservationists who make a difference on the nation’s landscape. To showcase the diversity of these conservationists, NRCS has developed a web-based, searchable database that contains additional information about the eight featured conservationists, as well as, hundreds of others out on the landscape.

More information about the campaign, products, photos and the Austin’s inspiring story can be found on the National Campaign website. Visit the NRCS Oklahoma website for more information.

By Dee Ann Littlefield, public affairs specialist, Waurika, OK
NRCS March 2008

Last Modified: 03/20/2008

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