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Working Effectively with Hispanic Producers

Overview

Understanding cultural differences and how they impact NRCS will help employees make the right decisions at the local level, where grass roots conservation happens. To better address changes in NRCS customer demographics, this course will provide awareness and a basic understanding of the Hispanic culture. The course offers an opportunity to learn how to develop productive and rewarding relationships with Hispanic customers. This course educates NRCS employees on outreach techniques focused specifically toward Hispanic producers and how to address the needs of Hispanic producers as an underserved group.  This training should assist the agency to comply with Civil Rights and Farm Bill requirements and facilitate the implementation of the agency's Strategic Plan and Business Plans, its mission and vision, as well as working for excellence in service to all of the customers of NRCS, which includes farmers, ranchers, landowners, and other producers.

Objectives

Upon successful completion of this course, NRCS employees will:

  • Develop increased awareness of the various Hispanic cultures;
  • Feel comfortable when reaching out and serving Hispanic producers;
  • Understand the NRCS employee role in developing more effective working relationships with Hispanic communities;
  • Be able to identify and use cross-cultural communication techniques;
  • Be able to distinguish between and describe different Hispanic cultures; and
  • Be able to understand and review trends, projections, cultural differences, barriers, and special needs of Hispanic cultures.

Prerequisites

Participants need to study the demographics of their community and state and bring the demographic profiles of their community and state to share with the class.

Deliver Method

Classroom and field visits

Duration

2.5 days

Target Audience

Any NRCS employees involved with providing NRCS assistance directly or indirectly to Hispanic producers and anyone with direct contact with Hispanic communities who needs to acquire a fundamental knowledge of various Hispanic cultures.

NEDC Contact

Susan Perez 

Technical Coordinator

Amanda Hasemeier

Enrollment

Go to AgLearn to request enrollment in Working Effectively with Hispanic Producers