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A Happy Heart at the Pond - EQIP

By Summer Stidham, Education Coordinator, Morgan County Soil and Water Conservation District, Hartselle, AL

(l-r) Organic farmer Kim Prince and her helper Chelsea WoodruffKim Prince is an entrepreneur as well as a farmer. She owns a small organic transition farm, “At the Pond Farm LLC,” where she grows shitake mushrooms, okra, and sunflower seeds. She has also recently opened her own local market, “Happy Heart Market,” in Hartselle, Alabama.

Under the Natural Resource Conservation Service’s (NRCS) Environmental Quality Incentives Program (EQIP), Kim and her sister, Konnie Miller, have completed an Organic Transition Conservation Activity Plan and installed a Seasonal High Tunnel, or hoop house. She is currently installing a microirrigation system in her hoop house and heavy use areas outside the hoop house.

The Happy Heart Market was inspired about 15 years ago when Kim visited Gatlinburg, TN and saw a “Fresh and Local” market. She decided then she would like to offer “Fresh and Local” produce in Morgan County, Alabama. Her market currently sales locally grown produce from other producers in Morgan County who have also participated in the EQIP program.

Some of the merchandise in her store includes fresh strawberries, milk from the only organic dairy farm in Alabama - “Working Cow Dairy” - and “Lindsay Farms” jams and jellies, and “Golden Eagle” syrup. She also has art available from local artists.

Check out her website for more information: or on Facebook at

Morgan Co. NRCS Soil Con, John Lyle shops at the Happy Heart Market.